Friday, December 22, 2006

Tons of other people are doing it


If anyone's planning on taking part in the flash mob pillow fight in Piccadilly Gardens tomorrow (all info here), you really should read this article first. It's a history of the flash mob phenomenon, written by the guy who invented the flash mob to study the trendmongering social practices of Williamsburg proto-hipsters. I first posted it way back in April. In fact, the article was published almost a year ago, but flash mobs still continue to work their way around the world, and most participants remain oblivious to their origins.

Here's the way Bill Wasik's tale begins:
On May 27, 2003, bored and therefore disposed toward acts of social-scientific inquiry, I sent an email to sixty-some friends and acquaintances. The message began:
You are invited to take part in MOB, the project that creates an inexplicable mob of people in New York City for ten minutes or less. Please forward this to other people you know who might like to join.

More precisely, I forwarded them this message, which, in order to conceal my identity as its original author, I had sent myself earlier that day from an anonymous webmail account. As further explanation, the email offered a “frequently asked questions” section, which consisted of only one question:

Q. Why would I want to join an inexplicable mob?
A. Tons of other people are doing it.

Have fun, kiddies.

7 comments:

Anonymous said...

Flash mobs? How 2003.

yankunian said...

I know, Chris - isn't it quaint?

Delta said...

My sister attended that pillow fight... =D

stuart said...

I saw it as I passed on my way top work. Thought it was probably a flash mob. I didn't know they still happened. Actually, though, it really did look like loads of fun.

My favourite little detail from the scene was at the side. Looking at all the feathers and millions of tiny bits of foam coming out of the pillows was one of those street cleaners with those really long tongs for picking up litter, muttering and picking up one piece of foam.

Emma said...

I'll start practicing now. :)

infinitemuppets said...

Loving the Manc blog. Flash mobbing though...isn't it just a little cuntish and, well, southern?

Lewis said...

Can't believe I didn't know about this, I clearly must have had my head on a pillow -- sleeping! I wrote a wee article in 2003 about flash mobbing though I've not yet participated in one. It's on the to-do list... :-)